Although the team was founded in 1984 by team manager Peter Post, it wasn't until the 1990 season when the team's jersey colours changed with the Sportlife chewing gum brand joining as a team sponsor for three years.
The team performed well throughout the season largely thanks to the eclectic mix of riders such as strong men Eddy Planckaert, Viatcheslav Ekimov, Allan Peiper climbers Gert-Jan Theunisse, Steven Rooks plus sprinters Olaf Ludwig and Jean-Paul van Poppel.
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